Companies today are conscious of how important their human resources are to be able to grow in this world of globalisation. The women and men that represent the company have a large play in its success or decline.
Today, companies invest in shaping and creating their “Corporate Identity”. What about the image that their employees portray?
The negotiation of a contract, the launch of a new product, the takeover of a competitor: these are all examples of how the image of the men and women involved play a major role of the success of these ventures. The first impression is often decisive; our listeners develop an opinion about us very quickly. A certain choice in clothing and colours will give a professional and authoritative image while others will give the impression of flexibility and openness.
Why leave your image to chance? Depending on the objectives your company would like to reach, the appropriate image is a precious ally.